Magic words of Motivation

“I believe” :  the strongest two words that motivate all of us.  What made crowds appear in Washington on a hot summer’s day to listen to Martin Luther King speak about civil rights?  ” I believe “.  And not what HE necessarily believed, but what they believed as well.  What made the Wright Brothers push through their challenges to invent a flying machine?  Because they believed in that what they were doing would positively change life forever.

Simon Sinek speaks here about the motivation behind WHY people do what they do.  What changes people’s behavior?  The ‘golden circle’ is a visual showing us that we act from the inside out.  The WHY or what we believe in is truly what motivates all of us.

Once we realize this, we will be able to achieve what we want to achieve.

  • Career  – because we will want to get up every day for work knowing the WHY you are doing it.  Your vision will be clear.
  • Hiring – you will know who to hire, because now you know what to look for in those that will be your team mates.  They will believe in what you are doing more than just wanting to be there for a paycheck, which is the ‘what’.
  • Customers – your customers will buy from you because they know the WHY behind why you are offering this product / service ( Simon uses the example of APPLE )

What is really incredible is that this circle, and all of what it means, is rooted in biology – the design of our brain.  Science tells us that WHY is what motivates us, not WHAT.

Trouble viewing the TED talk video?I Go to your TED talks app  and search on Simon Sinek.

Related articles:

The Golden Circle

Following your passion – Easier said than done – Jeremy Floyd

2 thoughts on “Magic words of Motivation

  1. This is one of my favorite TED videos! I love how he corresponds the “What, How, Why” circles to a cross-section of the brain. It makes so much sense that as marketers we should talk to the limbic brain (the part responsible for feelings and decision making) – the “WHY” rather than talking to the “WHAT” or rational thinking part of the brain if we want them to buy into what we’re selling. I love this video because it’s so straight-forward, clear and really well-spoken.

    Thanks for sharing!

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