KLOUT – Topic of Discussion

KLOUT – Good or Bad – is the topic that was discussed in our Social Media class last night at McMaster University (Hamilton, Ontario) #SMRTCCE.

What is KLOUT?

KLOUT is a tool to measure someone’s online influence.  “We measure your influence based on your ability to drive action in social networks. We process this data on a daily basis to give you an updated Klout Score each morning.”  – says KLOUT   “Retweets, Likes, comments and other interactions on the social web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person’s influence. It’s important to look at how much content a person creates compared to the amount of engagement they generate.”

Is it an effective Tool?

  • There are flaws in it’s calculations (i.e. showed one person having influence about cats and yet never mentioned cats online).
  • The system can be ‘gamed’ which means that the scores for these individuals will be higher than they should be.
  • It is pulling data from a limited number of social media platforms excluding valuable data about someone’s influence on the excluded sites.

With these factors alone, KLOUT cannot be used as exact numbers to define someone’s online influence.  However,  it has some relevance.  I personally use it as a secondary reference check against my other engagement measurement tools.  I also use KLOUT in my arsenal of marketing research tools to see who is talking about what, but it is still a very secondary source.

Today my KLOUT score is 46, tomorrow it will be something different…maybe.  One absolute in all of this, is that I won’t lose any sleep over my KLOUT score.

References:

Image above is borrowed from Salon – Blog  Klout is bad for your Soul – by Bonnie Stewart

3 thoughts on “KLOUT – Topic of Discussion

    • Facebook, Constant Contact (E-Newsletters), HootSuite, WordPress all offer analytics to show engagement for my personal. Small businesses that are budget sensitive can start here as well. A basic spread sheet can keep track of results. For businesses it is more essential to monitor more closely. Examples of more robust solutions to monitor and analyze engagement and reach are: Radian6, Spreadfast, Hubspot, Sprout Social. I have not had a chance to use any of these solutions, just some preliminary research done.

Comments are closed.