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Sam’s Teach Yourself Facebook in 10 minutes: E-Book review

Recently I purchased a KOBO e-book.  Yes, I balked at this for a long time as I am one that still likes the touch and feel of a good book in my hands.  Having a wall-to-wall, ceiling-to-floor library has been a life long dream, but the reality of it is, e-books just make sense in today’s fast paced, transient and information overloaded business world.  It gives you the ability to carry a very large library with you at all times (very appealing) and for someone who is a compulsive highlighter and note taker, the ability to do it right on the e-book is a bonus.   Not to say that I won’t be giving up all my paper books right away, but I find I am gravitating to the e-book more and more.  What finally convinced me to purchase it?  It was the fact that books were available for me to download immediately from my KOBO account and I save money on shipping.

I have only had the opportunity to read a couple of books, and Sam’s Teach Yourself Facebook in 10 minutes was my first.  The book offers a background to what Facebook is all about, why you should have a Facebook page for your business, and simple step-by-step instructions on how to set up a business page.  The book offers advertising tips, best-practices, how to plan a campaign and links to other related articles.  Of course measurement is key and they touch on how to do this as well.  If you purchase the e-version, it allows for online registration to get updates of the book when they are available.

Overall a very simple and quick read, especially if you are just starting out and need the basics.  If you already have a Facebook page and want more in-depth advice on how to make your page and campaigns more effective, this might be a little light for you.  But don’t pass this off, even if you are experienced, the price is right for this inexpensive reference tool.

So for someone just starting out,  I would give this two-thumbs up.

Price:  Amazon offers it for $14.99,  my KOBO purchase was $8.79

Do you have any other books that were helpful for you as you built your Facebook business page?  Would love to hear from you.

“Here Comes Everybody” – by Clay Shirky

Here Comes Everybody - by Clay Shirky

Humans are by nature social creatures and Clay Shirky in his book “Here Comes Everybody” reminds us that being social is not a choice, but a primal instinct in all of us.  Our human society is made up of a complex network of individuals and their constituent groups that are constantly communicating with each other to achieve great results. “Group action gives human society its particular character, and anything that changes the way groups get things done will affect society as a whole”.  Social media has made changes in our society by introducing to us a new way of communicating and a new way of organizing that has never been done before.  Shirky talks about the social media tools available, how they are being used, how hierarchical organizations have to adapt and what this will mean for all of us as we move into the future.

Social media tools offer the flexibility for us to create more groups by lowering barriers.  Some barriers that have been lowered with the introduction of internet and social media tools are:

  • Geographic – Shirky uses the Catholic Church members “Demand for change” example. They were able to reach more people to create a strong voice against the corruption within the church and this time for change was able to take a foothold.
  • Financial –  “The point above which standard institutional forms don’t work well” is the Coasean Ceiling.  Typical hierarchical organizations are falling away because it is just too expensive – less productive and costs to re-invent to high standards is just not possible to maintain profitability.  Social Media are low cost tools that offer an alternative to this hierarchical way of doing business.
  • Time – In the days of ‘snail mail’ and even using the telephone as a tool to coordinate events, much time had to be invested to plan an event, to make sure people were informed and these people had a chance to RSVP.  Now with email a mass message can be sent and responded to immediately.  (i.e. Twitter and Flashmob events)
  • Talent – Bringing more people together offers the ability to pull from a larger pool of talent.  With the ability to ‘publish then filter’ people are able to share without having to worry about being a professional.  Just look at the talent that has been discovered through the use of YouTube!

When something is introduced it is first considered new, then normal, next it becomes ubiquitous and then finally invisible.  It is at the state of invisibility that it becomes the most effective, because then behaviour is changed.  We have not reached that time yet with social media.  “It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen” and it is my opinion that only then can marketers utilize these tools with the greatest effect.

Clay Shirky was born in 1964.  He is considered a subject matter expert on the Internet and its effect on our society and culture.  He is a writer, speaker, consultant and a professor at New York University (NYU).

Clay Shirky’s online presence:

Facebook 

Twitter

Wikipedia

Website

Blog

Related articles & book reviews:

Otherworldinconflict.wordpress.com – Book review

Wikipedia: Here_Comes_Everybody – including:  quotes, definitions of terms, overview, links

Clay Shirky Says Good Collaboration is Structured Fighting – article by Joe Brockmeier

Clay Shirky – Speaker at TED

Videos:

How Social Media can make history – Clay Shirky at TED