Recently I purchased a KOBO e-book. Yes, I balked at this for a long time as I am one that still likes the touch and feel of a good book in my hands. Having a wall-to-wall, ceiling-to-floor library has been a life long dream, but the reality of it is, e-books just make sense in today’s fast paced, transient and information overloaded business world. It gives you the ability to carry a very large library with you at all times (very appealing) and for someone who is a compulsive highlighter and note taker, the ability to do it right on the e-book is a bonus. Not to say that I won’t be giving up all my paper books right away, but I find I am gravitating to the e-book more and more. What finally convinced me to purchase it? It was the fact that books were available for me to download immediately from my KOBO account and I save money on shipping.
I have only had the opportunity to read a couple of books, and Sam’s Teach Yourself Facebook in 10 minutes was my first. The book offers a background to what Facebook is all about, why you should have a Facebook page for your business, and simple step-by-step instructions on how to set up a business page. The book offers advertising tips, best-practices, how to plan a campaign and links to other related articles. Of course measurement is key and they touch on how to do this as well. If you purchase the e-version, it allows for online registration to get updates of the book when they are available.
Overall a very simple and quick read, especially if you are just starting out and need the basics. If you already have a Facebook page and want more in-depth advice on how to make your page and campaigns more effective, this might be a little light for you. But don’t pass this off, even if you are experienced, the price is right for this inexpensive reference tool.
So for someone just starting out, I would give this two-thumbs up.
Do you have any other books that were helpful for you as you built your Facebook business page? Would love to hear from you.