Wine, Music, Vintage, Classy, Fun, Whimsical, Entertainment, Relaxing, Welcoming, Niagara
These are words that come to mind after visiting the online ‘face’ of Jackson Triggs Winery. Whether it is their official Website or presence on other social media sites; such as Facebook, Twitter, Pinterest, and YouTube, they have a similar message to it’s viewers.
After watching their most recent television commercial, I couldn’t resist learning more about this company.
Intrigued? Then watch, and read on…
Jackson-Triggs was established as a winery in 1993. Their name is a blend of their founders’ – Allan Jackson and Don Triggs. The main winery is located in Niagara-On-The-Lake, and a second in the Okanagan – Oliver, British Columbia. Four beautiful vineyards support these wineries: 2 in Niagara (Niagara Estate, Delaine Vineyard) and 2 in the Okanagan (Okanagan Estate, SunRock Vineyard). The architecture of the buildings, the manicured grounds of the estates, the beautiful pungent smells of the grapes fermenting on the vines in the summer months are all part of the atmosphere at Jackson Triggs.
Behind their product and services, they continue to offer “unwavering dedication to quality, value and tradition” to their customers. This is obvious through their Internationally award winning wines that are cultivated to ‘perfection’ by a team of experienced wine makers. Their services reach beyond their wines, which offers their customers an extended experience. Their outdoor amphitheatre offers an eclectic assortment of music with various artists performing during the summer. This unique investment attracts award winning artists and substantial media recognition. Also offered are special events, dining, tours, and wine tasting on the patio. Stimulating all the senses with the hope that their customers will remember well, and want to return again and again.
Who are their customers?
“Glocalization” , is a niche marketing word that they embody: A business catering to a local market as well as a global one. Global tourism is strong in Niagara. With Niagara-On-The-Lake only minutes from the world renowned Niagara Falls, it has the added benefit of those visiting the Falls to extend their visit to the winery. Significant challenges for Niagara tourism: Canadian dollar is almost at par which means our American neighbours don’t have the same incentive to come north. As well, a depressed economic situation means less disposable income.
On a happier note, Canadian wineries can now celebrate the passing of bill C-311. C-311 is law, passed this month, that allows wineries to sell their wine between provinces: Either purchasing wine from a winery and then travelling home to another province, or through online purchases.
Company needs to give back to it’s community
And I don’t mean just through engagement with it’s online community (upcoming blog, stay tuned) but give back through CSR (Corporate Social Responsibility) projects. Jackson Triggs’ auctioned off best-seat tickets to their Summer Concert Series on eBay. All proceeds went to support War Child’s work with children whose lives have been devastated by war. (Pretty great, don’t you think?)
As for their social business? Are customers talking about them? Are they sharing this excitement?
Social Business Blog Series:
Note: This series is for a “Social Media for Public Relations” course at McMaster University. I am not an expert on wineries, but definitely enjoy my wine. I live in Niagara and have a passion for health, wellness & community. To read more about my experience, please read my about section. All references and images in this blog are from the Jackson Triggs Winery website or otherwise noted.