“I believe” : the strongest two words that motivate all of us. What made crowds appear in Washington on a hot summer’s day to listen to Martin Luther King speak about civil rights? ” I believe “. And not what HE necessarily believed, but what they believed as well. What made the Wright Brothers push through their challenges to invent a flying machine? Because they believed in that what they were doing would positively change life forever.
Simon Sinek speaks here about the motivation behind WHY people do what they do. What changes people’s behavior? The ‘golden circle’ is a visual showing us that we act from the inside out. The WHY or what we believe in is truly what motivates all of us.
Once we realize this, we will be able to achieve what we want to achieve.
Career – because we will want to get up every day for work knowing the WHY you are doing it. Your vision will be clear.
Hiring – you will know who to hire, because now you know what to look for in those that will be your team mates. They will believe in what you are doing more than just wanting to be there for a paycheck, which is the ‘what’.
Customers – your customers will buy from you because they know the WHY behind why you are offering this product / service ( Simon uses the example of APPLE )
What is really incredible is that this circle, and all of what it means, is rooted in biology – the design of our brain. Science tells us that WHY is what motivates us, not WHAT.
Trouble viewing the TED talk video?I Go to your TED talks app and search on Simon Sinek.
Every organization has objectives. Even if they are not clearly written, they are there. Every part of that organization is working to meet those objective. Even if they are not guided, or have clear information on what those objectives are, they are hired for a purpose.
So let’s talk success and team work. Is it not common sense that we should all work as a team to achieve what we set out to do? Is not a chain stronger when they are all linked together? Now there is no excuse. We have the technology to make this happen, but unfortunately the ‘old way’ of doing things is getting in the way.
Sales, Marketing & Public Relations have been acting like oil and water. It is time for change. It is time to shake things up a little and start being exceptional. Let’s start thinking and acting ‘outside of the box’. It does not mean that we throw everything out the window that we have been doing over the years, but stepping away and looking at your processes and cultural ways with fresh eyes will give you rejuvenated perspective. Conversations across various departments will give you skills and talent that you perhaps didn’t even realize you had.
Tips below on how and why sales and marketing should converge.
Culturally increase cross conversations between Marketing & Sales so that it is more ‘our’ thing rather than yours or my thing.
Pay your staff to perform as a team.
Look at the details (i.e. make sure your team can articulate your story) – no one person is going to close deals.
Single objective – everyone doing their job to achieve this objective
You have to be extreme (outside the norm of what you have always done) – you are ALL in the mission to sell, ALL in the same team. Get rid of org chart and build a team.”
The 5 tips above are from Todd & Dan’s video segment: Marketing vs. Sales, or Breaking Down the Silos in 2012: From SalesChaosTV Video Discussion . Great reference for forward thinking tips on how sales and marketing should be done now and moving forward.