What is KLOUT?
KLOUT is a tool to measure someone’s online influence. “We measure your influence based on your ability to drive action in social networks. We process this data on a daily basis to give you an updated Klout Score each morning.” – says KLOUT “Retweets, Likes, comments and other interactions on the social web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person’s influence. It’s important to look at how much content a person creates compared to the amount of engagement they generate.”
Is it an effective Tool?
- There are flaws in it’s calculations (i.e. showed one person having influence about cats and yet never mentioned cats online).
- The system can be ‘gamed’ which means that the scores for these individuals will be higher than they should be.
- It is pulling data from a limited number of social media platforms excluding valuable data about someone’s influence on the excluded sites.
With these factors alone, KLOUT cannot be used as exact numbers to define someone’s online influence. However, it has some relevance. I personally use it as a secondary reference check against my other engagement measurement tools. I also use KLOUT in my arsenal of marketing research tools to see who is talking about what, but it is still a very secondary source.
Today my KLOUT score is 46, tomorrow it will be something different…maybe. One absolute in all of this, is that I won’t lose any sleep over my KLOUT score.