Tag Archive | Small business

Sam’s Teach Yourself Facebook in 10 minutes: E-Book review

Recently I purchased a KOBO e-book.  Yes, I balked at this for a long time as I am one that still likes the touch and feel of a good book in my hands.  Having a wall-to-wall, ceiling-to-floor library has been a life long dream, but the reality of it is, e-books just make sense in today’s fast paced, transient and information overloaded business world.  It gives you the ability to carry a very large library with you at all times (very appealing) and for someone who is a compulsive highlighter and note taker, the ability to do it right on the e-book is a bonus.   Not to say that I won’t be giving up all my paper books right away, but I find I am gravitating to the e-book more and more.  What finally convinced me to purchase it?  It was the fact that books were available for me to download immediately from my KOBO account and I save money on shipping.

I have only had the opportunity to read a couple of books, and Sam’s Teach Yourself Facebook in 10 minutes was my first.  The book offers a background to what Facebook is all about, why you should have a Facebook page for your business, and simple step-by-step instructions on how to set up a business page.  The book offers advertising tips, best-practices, how to plan a campaign and links to other related articles.  Of course measurement is key and they touch on how to do this as well.  If you purchase the e-version, it allows for online registration to get updates of the book when they are available.

Overall a very simple and quick read, especially if you are just starting out and need the basics.  If you already have a Facebook page and want more in-depth advice on how to make your page and campaigns more effective, this might be a little light for you.  But don’t pass this off, even if you are experienced, the price is right for this inexpensive reference tool.

So for someone just starting out,  I would give this two-thumbs up.

Price:  Amazon offers it for $14.99,  my KOBO purchase was $8.79

Do you have any other books that were helpful for you as you built your Facebook business page?  Would love to hear from you.

Social Media: Getting started – Research

“I’m just too busy”, “I just don’t understand the technology”, “I haven’t needed it before”, “I will get to it soon”…..

Are these some of the comments that you give to your employees when they suggest that having social media as part of your communication strategy would be beneficial to your business?  If you have a plan, and are running with it, good for you!  This is an ever evolving process and there will be challenges along the way, but at least you see the value in including social media as part of your overall business plan.  If you are a customer-centric B2B compared to a similar B2C business, your plan may look a little different, but the need to include this as part of your communication strategy is still very important.

Here is some information to encourage you to get started, and tips to consider when moving forward into the world of business social media.

Interesting 2011 social media statistics provided by Social Media Examiner:

  • There are now more than 800 million active Facebook users, with over 200 million added in 2011.
  • Over 80% of all Americans use a social network
  • Why are businesses moving towards the use of Social Media?- Connecting with customers, Visibility, Self-promotion
  • 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn

So are you convinced that you need to get started?  First things first, do your research.

Research Tips

  1. Employees can be your best resource – If you are not tech-savvy, it is most likely that a few of your staff have been using social media personally for many years and will be more than happy to help you get started.  Ask their advice.
  2. Know your customers – Many of your sales people will have ‘front-line’ feedback about your customer’s buying habits, how often your customers use  mobile devices when walking around the store checking prices, and even customer feedback on where and how they spend their on-line time.  Where your customers are (online platforms i.e. Facebook, Twitter, LinkedIn, etc), there you should be also.
  3. Competition – See what your competitors are doing.
  4. Industry Support – Do any of your industry groups, or brands offer marketing support for your development of social media in your business?
  5. More information – There are more books and online articles available for your reading pleasure, but this can get quite overwhelming considering the technology and development of this field of business is constantly evolving.  But if you are interested, check out My BlogRoll for more links to blogs & articles on the subject.
  6. Outside help – There are many marketing and public relations consultants and agencies that are experts in the area of social media and digital marketing.   Limited budget?  Look for a recent graduate looking to develop their portfolio.  A more complex plan, consult a seasoned professional.

Watch out for the next segment – ‘THE PLAN’

Questions/Comments?  Please write below.